How to design a great school prospectus

Choosing a school is one of the biggest decisions any parent or student ever makes. They’ll be curious, worried and thirsty for information. With this in mind, are you sure your school or university prospectus does the job? These handy booklets of school-related information, ethos and mission are usually the first solid details a parent has about your school. Here’s how to make the message in your school prospectus count.

There are several points to consider in your publication planning:

Get right school prospectus designer

Education may be geared towards children, but don’t leave your materials looking like a child made them. An experienced prospectus designer will be able to talk you through a whole range of options and get you the look you want. This is one choice that’s really worth investing in and can shape the rest of your project.

Make sure you work on the prospectus imagery

Great pictures are the easiest way to convey what your school is all about. There may be some budding photo pros among your school staff, but this is really a job for a professional photographer. We would suggest having them come in for a couple of hours and snapping some pictures of your facilities, classes and staff. Just remember to check you’ll have permission to reproduce pictures of the children or students in the photos.

Don’t scrimp on the prospectus printing

A beautiful and informative design can be let down by poor quality printing or finishing. In terms of school prospectus printing, this could be poor colour work, flimsy paper or sloppy cutting and binding. Although this is important, you don’t need to spend a fortune to achieve it. Portako Print Management can bring your quality-finish product in for a great price.

Set the right tone

This one is really a combination of all of the above. Think hard about the image you want to project in your school marketing. Pictures, design style and even font type will give a certain impression to your readers. Get some copies of drafts and circulate them to people that are important to your organisation – what are their thoughts? Are you representing your values?

School prospectus printing and design needn’t be hard work when you have the right support on board. Get in touch to discuss your requirements and get a great value product that’s high on style.

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.