Is there still a role for a printed school prospectus?

With digital marketing and the online world constantly demanding our attention, it can be easy to forget just how important traditional marketing can still be in capturing the minds and inspiration of our audiences. Contrary to popular belief, print is far from dead.

Download our free school prospectus design guide – link below

Whether you are looking to produce brochures, leaflets, pamphlets or posters, there are a lot of advantages to this medium of communication. This is especially so when producing a school prospectus to entice or welcome new pupils to your school or sixth form.

A professional school prospectus design printed in a tangible format is more personal and useful for parents and carers. When received in the mail, it can also serve to make them feel much more valued and help with retention rates.

Prospectus printing also grabs attention; with print marketing, there’s a lot of opportunity to attract people simply through how your school brochure design looks and feels. You can quickly gain the competitive edge, not only because of how attractive your brochure looks but also because it will show you have gone the extra mile. Not everyone will have a printed prospectus to show off.

Likewise, a printed brochure means you can give parents, carers or pupils something physical to take away with them after an open day event, which will then often end up on the kitchen counter top to serve as a memory trigger. It also means they have all the information they need in one place, which will help them with the decision-making process and reduce how many phone calls you receive with the same questions that you could have answered in print.

If you’re considering going digital, it’s important to remember that people are distracted and don’t always look at every e-mail they read. Often they just scan over websites but are more likely to flick through a prospectus from cover to cover. Therefore, a printed school brochure helps to ensure you have your audience’s attention and means they are able to give more focus to finding out about your school. This will ensure what they find out about you is quality information at a comprehensive level. This can help you qualify more interested and successful leads, and therefore gain a greater ROI.

Print marketing helps to build up your reputation and credibility, showing you as a trustworthy and serious establishment that sets professionalism and quality at high standards. Finally, it stands the test of time. It can sit on people’s coffee tables, be carried around in bags, or easily be passed on to others to have a look at. This can help spread your message far and wide.

In all, there are many ways to impress customers with a printed professional prospectus design. Start yours today with Portako.

School Prospectus Design Guide – Free Download

prospectus design


Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.