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Event marketing: 5 ways to promote your business at industry shows

Despite the move towards digital marketing for most companies, there’s still something to be said for promoting your business in person at an industry show, provided you do it correctly. Here are 5 tips on how to get your tradeshow marketing right. Trade show giveaways Many companies will simply hand out brochures or business cards […]

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Getting the most from marketing at a trade show

Attending trade shows is a great way to market your product/service to potential customers. However, these events can be quite daunting, so in order to get the most from trade show marketing it’s best to have a strategy. Remember, whilst you’re there to market your own products, you’re also an attendee and should take the […]

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Our top school marketing ideas to boost enrollment

The education world is a highly competitive one, particularly in today’s market, and schools increasingly have to promote themselves to students and parents using professional marketing and communication methods in order to succeed. With marketing for schools a growing field, what ideas can your educational institution employ to position itself firmly within the target market’s […]

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Trade show staffing guide – prepare for success!

For a successful trade show, you must ensure that you have the right staff on your stand and that they are sufficiently prepared and trained to operate in the right way on the day. Remember, your business and brand will be immediately represented by the people who man your stand, workshop or exhibition, so you […]

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How to master tradeshow giveaways and gauge their success

Every business present at a trade show will be giving away some kind of promotional products – so how can you get your promo strategy right and know whether or not your investment has been successful? Here are some top tips for success with your trade show giveaways. Know your audience A key aspect of […]

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Transform your marketing operations with print management services

From business cards to banners and brochures – so much of marketing involves getting your name out there, and often this involves printing. But how much time, and money, does printing require you to sacrifice? If it can seem like you are investing too much of either into placing orders, it could be time for […]

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10 tips for creating an effective trade show stand design

The success of your upcoming event could be made or ruined by how well your stand design performs. A great stand design will help draw in far more customers and maximise any brand exposure you hope to gain. So, to get the most from the event, here are 10 tips to consider when creating an […]

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How to successfully market your stand before a trade show

A trade show is a prime opportunity to meet and convert potential clients, but the success or failure of your stand may survive or fall on your ability to market your stand before the show. It’s an area of your trade show preparation that you neglect at your peril. Get it right and you’ll create […]

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How to design professional large format print

Large format printing can be a powerful marketing tool to help promote your brand and quickly increase exposure. However, the effect your large format print has will depend largely on how well you go about producing it in the first place. So, to help you achieve maximum results, here’s a quick guide to designing professional […]

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Top tips on setting the right goals for your exhibition stand

As with anything you do in life, you will only know if you have been successful if you have something to measure success against. This is where goals come in. Goals are an incredibly valuable business tool to use, and they can help you get ahead of your competition much faster than if you didn’t […]

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How to create the perfect school prospectus design

When it comes to informing potential students about the benefits of attending your establishment, there is no more effective tool than a printed school prospectus. The competition to present the most appealing and impressive prospectus is high, and you’ll want to do all you can to ensure your next school prospectus design shines in comparison […]

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Successful trade show marketing – Use a print management service

When you’re planning your marketing for events, exhibitions and trade shows, there’s a lot to consider. You need to ensure that your marketing materials are printed within budget, properly branded, eye-catching, and fully suited to the type of event you are attending, and to the customers you are hoping to attract. And that’s where a […]

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10 leading promotional product giveaways

When you’re exhibiting at a trade show or other business event, it’s vital to have some branded promotional products with you on your stand. The right branded merchandise will lure in attendees and help to start conversations with potential prospects, offering sufficient intrigue and value to entice them to say hello! But when we talk […]

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Effective school prospectus distribution techniques

Once you’ve decided on your school prospectus design, you’ll need to work out the best way to distribute it, considering which method will have the biggest impact by reaching the largest pool of potential students. Below, we’ve collected a list of things to consider when deciding on your distribution strategy: Prospectus distribution timing The time […]

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5 creative marketing ideas for schools

If you’re running a school, marketing has to be near the top of your priorities. High-quality creative school marketing can help you to find ways for your students to show off their pride in the school, boost their engagement and attract parents to sign their children up with you. Whatever your school type, customised marketing […]

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Most common types of corporate events

Corporate events have long been popular among large and small businesses looking to impress stakeholders, attract new clients, or to reward staff. Over the years, a number of different venues have cropped up to specifically host events and offer corporate event planning. Nowadays, there is a lot of choice in deciding what sort of event […]

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School prospectus design – the importance of call to actions

So you think you’ve achieved the perfect school prospectus design – it includes all the reasons why a student should enrol in your school and is packed with impactful images. But your prospectus printing might fall short of achieving your objectives without an effective call to action. We live in a world where digital content […]

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School brochure design – Getting the format right

School prospectuses are absolutely vital tools in ensuring that children and parents alike are convinced of an institution’s suitability and dedication as a place of learning. Indeed, while open days and visits are inevitably a significant part of the decision-making process, prospectuses provide concrete, lasting evidence of a school’s calibre. In this way, it is […]

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5 tips for promoting your business at tradeshows

Exhibiting at a tradeshow can be exhilarating, effective – and expensive. Whilst a tradeshow booth offers incredible opportunities to build customer relationships and brand awareness while showcasing your products and services, getting the best RoI from your booth takes careful planning. Get your event marketing strategy right, however, and your tradeshow experience will pay huge […]

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The different school prospectus printing options

If you thought school prospectus printing came down to just choosing between A4 and A5, think again. It might be said that the hardest part of school marketing is to get the content right, but there are still some decisions to make before you order your first batch of brochures. In this blog, we take […]

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The ingredients of a successful school marketing strategy

The market for education is, as it has been for many years, incredibly crowded. If you’re seeking to attract the right candidates of the right quality, an effective school marketing strategy is a must. This strategy needs to be focused and well defined, in order to help you get the results you want and in […]

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10 creative promotional products for schools

The great thing about well-targeted promotional products for schools is that, once students get their hands on them, they naturally market them to your exact target audience. That means that for every item distributed, it is actually exposing your school to tens, if not hundreds of other students with no extra cost or effort. As […]

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How to design a great school prospectus

Choosing a school is one of the biggest decisions any parent or student ever makes. They’ll be curious, worried and thirsty for information. With this in mind, are you sure your school or university prospectus does the job? These handy booklets of school-related information, ethos and mission are usually the first solid details a parent […]

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Why your business needs a print management company

It might be the case that you’re not familiar with what print management companies do. There are plenty of business owners in the same boat as you, none of them really knowing what they’re missing out on by handling their print processes alone. That’s why we’re going to start this article by explaining what companies […]

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Is there still a role for a printed school prospectus?

With digital marketing and the online world constantly demanding our attention, it can be easy to forget just how important traditional marketing can still be in capturing the minds and inspiration of our audiences. Contrary to popular belief, print is far from dead. Download our free school prospectus design guide – link below Whether you […]

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Key benefits to promotional product giveaways

If you’re a savvy business looking to increase your customer base and boost loyalty to your brand, offering promotional gifts is a winning strategy to follow. Here are some top benefits of giving away promotional merchandise: Raise awareness of your brand Branded promotional gifts increase awareness of your company, particularly if the merchandise is functional […]

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What is a print management service?

If you haven’t come across one before, it is worth clarifying what exactly constitutes a print management service, and what benefits you can expect to receive from one. First of all, it is important to distinguish print management services from printer management and document solutions. These services focus on the maintenance of your existing desktop […]

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