The success of your upcoming event could be made or ruined by how well your stand design performs. A great stand design will help draw in far more customers and maximise any brand exposure you hope to gain. So, to get the most from the event, here are 10 tips to consider when creating an effective trade show stand design.

1. Make use of both light and height

Many exhibition ‘shell schemes’ have a maximum height of 4m, but you should find out ahead of time how tall you can have your stand. You can then make full use of the allowed height to best promote your brand. As an added tip, consider using hanging ceiling signs where possible. Fill your allocated space accordingly, by finding out your dimensions you will avoid any embarrassment of you stand looking out of place.

2. Use your graphics well

Any graphics you include should be tasteful and high quality, it should also compliment any accompanying messages.

3. Get graphic design help

It is often best to bring in professional help in designing graphics. This will ensure they stand up on the day and help to improve the quality your brand gives off, rather than take away from it.

4. Keep things simple

Don’t go overboard in loading up your design with tonnes of information and graphics. Instead, keep the message clear and easy to read for passers-by.

5. Have clear branding

The final stand design should be an extension of your brand, so ensure the colour theme fits in with your logo and any other branding you have used in the past.

Download our free trade show planning checklist

6. Choose the right exhibition display

There are a wide variety of exhibition displays and trade show banners available, so do your research beforehand to choose the one best suited to the upcoming event.

7. Choose the right exhibition display

Before you sign off on any design work, proofread it again and again and check for any errors you might have missed. Any spelling errors in your final product will bring embarrassment to your company, and could possibly drive potential customers away.

8. Include all necessary information

Before you begin designing, clearly write out the vital information your design should highlight. Afterward, ensure all of that information has been included.

9. Combine it with audio visual equipment

Including some audio visual equipment alongside your display is a fantastic way to engage passers-by and to get people to take notice of your brand.

10. Place your trade show marketing message carefully

Decide early on what your exact marketing message will be, and ensure that is front and centre for all potential customers to see. If your stand is not fully visable, how do you expect to get your branding message across?

At Portako, we have worked with numerous brands over the years to create top quality exhibition stand designs. We can help with everything right through from designing the look to choosing the right materials and then creating a high-quality finished stand. If you think you might be interested, simply read more here about our event marketing sevices.

Free Trade Show Planning Checklist

We recently created a great free resource for anyone currently planning to trade show or exhibtion stand. You can download it here.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

A trade show is a prime opportunity to meet and convert potential clients, but the success or failure of your stand may survive or fall on your ability to market your stand before the show. It’s an area of your trade show preparation that you neglect at your peril. Get it right and you’ll create a real buzz around your stand before the show begins.

Attract your audience

You’ll already have an extensive contact list, so make sure you let them know you’ll be attending the show. By promoting the show you can also market your booth. You’ll also want access to the pre-show registration list, so contact the show organisers for a copy. Be precise about who you target on the list – for example – other exhibitors can be eliminated as non-prospects.

Implement multi-touch marketing using direct mail and promotional products, an email campaign, social media and your sales team who have regular and direct contact with your clients. Aim for at least three points of contact pre-show.

Create a great trade show campaign

Eye-catching, engaging and interesting – those are the goals for your tradeshow marketing.

  • Set your goals for success and your metrics for progress
  • Pick an outstanding theme for your exhibition stand design that relates to your business, appears on all your marketing materials and makes your booth a must visit.
  • Create a landing that can serve as a data capture device while providing information about your stand and generating buzz for the event.
  • Create promotions to generate interest and incentivise prospects to visit your stand.

Download our free trade show planning checklist

Set appointments with attendees

Before the tradeshow even begins, you can guarantee an influx of traffic to your stand by setting up appointments with current clients and new prospects. Confirm your appointments by email a few days before the show and don’t forget to follow up, whether they keep the appointment or not.

Get the timing right

Set yourself a timetable for pre-show marketing and make sure to contact your clients at each of these touchpoints:

  • Six months before the event – focus on tradeshow marketing, encouraging clients to attend the tradeshow.
  • One-two months beforehand – promote your booth and invite clients to visit during the show. Reveal your theme and send out any direct mailers at this point.
  • Final few days – this is the last blast for your event marketing so make it great by including maps, confirming appointments and reminding people why they must visit your booth.

A successful closed-loop strategy will drive highly qualified traffic to your booth, create a buzz that generates more interest and results in a higher rate of conversions.

 

Free Trade Show Planning Checklist

We recently created a great free resource for anyone currently planning to trade show or exhibtion stand. You can download it here.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

As with anything you do in life, you will only know if you have been successful if you have something to measure success against. This is where goals come in. Goals are an incredibly valuable business tool to use, and they can help you get ahead of your competition much faster than if you didn’t use them. This does, however, mean you need to know how to set goals and what sort of goals you should be setting. Well, here are some top tips to help you out with the process of setting goals for tradeshow marketing.

Decide on your core focus

Too often, people go to exhibits hoping to achieve everything from boosting brand visibility to increasing sales. This can be the wrong approach. Instead, perhaps focus on one, or maybe two, key aims and then focus your goals around those. This could include:

  • Gathering customer preferences and industry information
  • Educating your target audience
  • Recruiting new distributors or dealers
  • Attracting new business
  • Introducing new products or services

Think about your business strategy

The goals you set for your exhibition should first and foremost be in line with other goals you have for your company. Are you at a stage of looking to spread brand awareness? Or are you looking for more immediate financial return on your time?

Download our free tradeshow planning checklist

Think about previous exhibits you’ve done

When setting your goals, you should look at the past performance you have had at exhibits. You want to be ambitious in goals you set for sales, but don’t be over-realistic. Otherwise, you’ll set yourself up for failure from the start.

Decide on a reasonable budget

Getting the most out of an exhibit can mean spending a lot of money on your display and giveaways. Before you set ambitious targets, think if you actually have the necessary funds for any additional marketing materials or employees you will need.

Now that you know how to set goals for your next exhibit, it’s time to get to work and craft some powerful goals that will help you achieve more and make this the most successful trade show you have ever had. To help you further, you should also check out the various trade show marketing materials we have available. We offer a variety of high-quality print products to help your exhibit stand out to the masses and to garner more customers. If there’s something you need, but can’t find it on our site, then please do contact our friendly team.

Free Trade Show Planning Checklist

We recently created a great free resource for anyone currently planning to trade show or exhibtion stand. You can download it here.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

When you’re planning your marketing for events, exhibitions and trade shows, there’s a lot to consider. You need to ensure that your marketing materials are printed within budget, properly branded, eye-catching, and fully suited to the type of event you are attending, and to the customers you are hoping to attract. And that’s where a print management service can make all the difference.

What is a print management service?

With a good brief on your upcoming event from your marketing department, a professional print management company can look at a range of different print suppliers to find you the best options and printing techniques for what you want, and the best price to suit your budget.

Once you hand over your brief and agree what you want, you don’t need to lift a finger. Your print management company will do everything from design to delivery.

Why use a print management company for tradeshow marketing?

When you’re planning for an event, your ‘to do’ list can seem never ending, especially if you’ve never done an event before, and using a print management service can take your marketing materials and even parts of your stand completely off your list and save you a whole lot of stress.

A great print management company can help you with everything from your large scale booth graphics and signage to your direct marketing materials, such as flyers, business cards and brochures, and help you with your promo items, such as mugs, pens and USB sticks.

Download our free trade show planning checklist

Having one company deal with everything ensures you’ll get a consistent look and feel across all of your marketing items, from your stand to that mug you give away that’ll stay on your potential customer’s desk and promo your company for years. And you’ll save time and a lot of hassle as you don’t have to manage multiple companies, each providing a different part of your event printing.

Print management companies are highly experienced in helping with event collateral, and they know how to get the best results for your money. A consultation with a printing expert can bring you far better results and more options than you’d get by brainstorming in-house.

Print managers also have an excellent understanding of branding and the range of options on offer to make your brand pop compared to the rest of the event exhibitors. They’re ideas people, offering an outside perspective on what you can do to really stand out.

Free Trade Show Planning Checklist

We recently created a great free resource for anyone currently planning to trade show or exhibtion stand. You can download it here.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

Corporate events have long been popular among large and small businesses looking to impress stakeholders, attract new clients, or to reward staff. Over the years, a number of different venues have cropped up to specifically host events and offer corporate event planning. Nowadays, there is a lot of choice in deciding what sort of event to go for and print marketing for events. If you’re responsible for planning an upcoming event for your company, here are five of the most popular types to improve your understanding of what to offer.

Business Appreciation Events

Appreciation events are a chance for companies to recognise and reward the achievements of employees or long-standing clients. They can be held at luxurious locations and the evenings aren’t necessarily focused on upselling anything, but more on improving and building relationships.

Corporate Board Meetings

Depending on the nature of the company, these are typically held maybe twice a year in both large private and public companies. It’s a chance for all invested stakeholders to review company performance and get an understanding of where the business is headed in the coming months.

Business Retreats

This is perhaps the most high-end example of a corporate event, and is where a select number of individuals are whisked off to a luxury destination. They usually contain an equal mix of business development activities and luxury relaxation or activities.

Team Building Days

Team building events offer the chance for companies to better build the bonds between all members of an organisation. Everyone gets the chance to get to know each other better in a setting that is different from the traditional working environment. It can also be seen as something of a treat for the employees.

Conferences or Business Seminars

These are designed to help showcase your company to new or existing clients with regards to your products or services. They include a number of speakers throughout the day and are used to train staff or improve their skill set in a specific way.

No matter what sort of event you’re planning, some marketing materials would likely be very useful. We supply a large variety of print marketing for events which can better showcase your company, and allow you to better impress shareholders or potential clients. In particular, large format printing is now very popular, and something your company could no doubts benefits from.

Welcome to Portako

Based in Surrey, Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature, all print requirements and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.