Every business present at a trade show will be giving away some kind of promotional products – so how can you get your promo strategy right and know whether or not your investment has been successful? Here are some top tips for success with your trade show giveaways.

Know your audience

A key aspect of successful trade show marketing is to understand your audience and to successfully gauge their needs. Consider bringing a range of promotional products that will match different visitor types.

Know your objectives

Why are you bringing trade show giveaways? Know your objective. Brand recognition and awareness is a common goal. Other businesses want to achieve an intended outcome, such as a contact from a fresh lead.

Pick your promos carefully

You’ll see a wide range of promos on offer at a trade show, so consider yours carefully to stand out. There are only so many biros that a person can use! Perhaps pick something useful – such as a pen drive. Maybe pick something fun and linked to a campaign, such as desktop seed kit that will grow into a plant. You’ll find a huge catalogue of items online to peruse, with options to suit every budget.

Download our free trade show planning checklist

Place your message

Promo items for trade show marketing can be customised with your own message – whether that’s a phone number or URL. Keep it as brief as possible so that the copy is legible. A logo, business name, phone number and website address is typical. For a larger item, you can also add social media handles.

Bulk buy

Tradeshow giveaways will invariably attract a discount if they are ordered in bulk. Plan ahead taking the year’s events and direct mail campaigns into consideration and bulk order as far as possible to benefit from lower unit costs.

Establish your giveaway qualifier

What will your trade stand visitors need to do to get your promo item? Will they need to simply visit your stand, partake in a demonstration or provide their contact details for example? This is important to help achieve your objectives.

Track results

If you hand out special offers, then provide a redemption code to track the success of your campaign. For broader promo items, meet with your tradeshow team afterwards to gather feedback about the success of the day. Did your salespeople find the giveaways useful? Did customers seem to like them? Have there been contacts or responses as a result of the promos?

By thinking strategically, planning carefully and gathering feedback after the event, you can greatly improve the outcomes of your trade show marketing.

Free Trade Show Planning Checklist

We recently created a great free resource for anyone currently planning to trade show or exhibtion stand. You can download it here.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

When you’re exhibiting at a trade show or other business event, it’s vital to have some branded promotional products with you on your stand. The right branded merchandise will lure in attendees and help to start conversations with potential prospects, offering sufficient intrigue and value to entice them to say hello!

But when we talk about the notion of ‘value’ with promotional products, we aren’t talking about high-cost items. The reality is that promo items need to have a low unit cost as they will tend to be purchased in bulk. But a promotional gift can still be perceived as offering value to the recipient – helping them to solve a day-to-day problem or giving them a benefit in the way that all marketed products and services aim to do.

So which are our favourite 10 promotional products – and the ones that are always in demand?

Branded Mugs

A tried and tested favourite for existing clients, hot prospects and those individuals that you want to be remembered by. A quality branded mug is a perfect gift when supplied with ready teabags and a message, letter or piece of marketing material as everything needed for that all-important tea-break and 5-minute rest from a busy day.

Branded Bags

The trend for sustainability grows ever stronger and we sell cotton and hemp branded bags that give event attendees the chance to forgo environmentally unfriendly plastic in favour of a durable and natural material that they can use time and time again.

USB Mobile Power Banks

Give your customers the chance to power their digital devices on the go and they will thank you for it – and be reminded of your brand every time that they do.

USB Memory Drives

Similarly, these mini digital tools are a modern business essential and very light and portable.

Insulated & Reusable Coffee Cups

Caffeine is a business essential and savvy execs all want to show their eco-credentials by forgoing non-recyclable plastic cups in favour of quality reusable mugs. Your brand featuring on the front is just an added bonus.

Mints

A classic small gift that all event attendees will value before conversations – and after coffee!

Printed T-Shirts

Depending on your brand, a beautifully designed and branded t-shirt may well appeal highly to your target market.

Desk Plants

Is there anything more enjoyable than watching a little seed sprout from a rehydrated compost cube on your desk? These are great gifts for frazzled execs who will value a little greenery!

Branded Keyring With Torch

from flat tyres on a dark road to locking up the office at night, everyone benefits from having a little torch on their keyring. Show that you think differently with this quirky, thoughtful branded merchandise.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

Exhibiting at a tradeshow can be exhilarating, effective – and expensive. Whilst a tradeshow booth offers incredible opportunities to build customer relationships and brand awareness while showcasing your products and services, getting the best RoI from your booth takes careful planning. Get your event marketing strategy right, however, and your tradeshow experience will pay huge dividends.

Marketing at tradeshows – set your goals

You’re unlikely to get the best out of your tradeshow marketing experience if you don’t take the opportunity to set your goals beforehand. Are you aiming to increase brand recognition or to generate sales? Or do you want to capture leads and expand your marketing database? Whatever your strategy, it pays to do some preparatory research into the right shows to attend, to see if they’re a good fit for your business.

Always start the promotion before the tradeshow date

Generating some social media buzz beforehand is a great way to build your tradeshow presence. Using a high-quality promotional product as a free gift or competition prize that you can tweet and post about is a savvy way to attract established and prospective customers to your booth. Translating social media buzz into real life buzz is critical to making your tradeshow experience a success.

Your tradeshow stand and graphics should look great

Put some time and effort into the look and design of your tradeshow booth, as customers are always attracted to appealing and approachable booths. A large format tradeshow banner should be eye-catching and visible against others that are advertising around you. This sign is one of your company’s critical visual assets, so make it count. You should also have a range of display options with tradeshow graphics that appeal to as wide an audience as possible, including flyers, pamphlets and even a tablet or HD screen.

Be inventive with your promotional products and giveaways

Think outside the box with your promotional products. High-quality, useful and attractive items will get attention but don’t give them away for free. Instead, make sure that you use a technological gadget or branded backpack as an instrument for lead capture – and don’t forget a promotional pen so they can fill out your sign up sheet.

Always follow up your leads and enquiries

The most effective way to measure your tradeshow success is by following up on the leads you’ve captured and nurturing the new relationships you began to develop at the show. At Portako we offer managed print solutions so we can help you take care of your large format printing, tradeshow graphics and promotional products so you’re free to network and make your tradeshow marketing a success.

Welcome to Portako

Based in Surrey, Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

The great thing about well-targeted promotional products for schools is that, once students get their hands on them, they naturally market them to your exact target audience. That means that for every item distributed, it is actually exposing your school to tens, if not hundreds of other students with no extra cost or effort. As with all marketing materials, it’s items that are genuinely creative and useful that will lead to maximum results, so here are 10 promotional products to help spread awareness about your school.

Branded School Bags

At fares and exhibits, drawstring bags are useful and practical for helping students carry away all the information and products they will pick up that day. A good quality bag can then be good for day-to-day use around school or campus as well.

Pencil Cases

Pencil cases are a very prominent way to display your school’s identity as, during classes, it will always be placed on the desk in plain view.

School Badges

Badges naturally draw attention as people pass by one another, and better yet, they are small and affordable to be given out in bulk.

Promotional Pens

In the classroom, extra pens are always a practical thing to have lying around, so have a great chance of being used frequently long into the future, but also outside of school.

Sports Bottles

Outside of the classroom, branded sports bottles serve as a further marketing tool for your school.

Printed School T-Shirts

Branded t-shirts are a must-have for those working at exhibits promoting your school and handing out useful information to prospective students.

Personalised Stationery

Other stationery, including rubbers and rulers, are handy products that all students need, so have a good chance of featuring in classrooms all across the country.

Branded Notepads

Every time a student sits down to take notes, or revise for an exam, having your brand at the top of each page they write on is an incredibly powerful reminder of your school that will be seen multiple times each day.

USB Flash Drives

Though slightly more expensive than some other products, a branded USB flash drive is a highly useful product to receive and one that has an extremely good chance of being used not just for weeks and months but years to come, rather than put to one side.

Note Clips

Note clips, which can be stuck to a student’s fridge or wall, are a useful tool for daily reminders or for exam notes.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

If you’re a savvy business looking to increase your customer base and boost loyalty to your brand, offering promotional gifts is a winning strategy to follow. Here are some top benefits of giving away promotional merchandise:

Raise awareness of your brand

Branded promotional gifts increase awareness of your company, particularly if the merchandise is functional or will get repeated use. Every time the recipient uses or looks at the gift, they’ll be reminded of your brand. If friends, family or colleagues also get to see these branded items, this expands awareness of your business even further. However, only ever give away items that are of use to your audiences, to achieve maximum impact.

Stand out at an event

Branded items that you give away at an event or exhibition can draw visitors to your stand and elevate you above the competition. Crucially, attendees enjoy receiving promotional gifts, making them feel positive about your brand. This is great news for your business image and reputation.

Reflect your brand

Far from being just a nice gesture, clever use of promotional merchandise can reflect who you are as a business, and what you stand for. If your promotional gifts are made from ethical, sustainable or recycled materials, for instance, it can show that you’re a business who is thoughtful and caring.

Boost customer retention

Promotional gifts help to win over new customers, but they’re also a top marketing choice if you’re looking to keep existing clients hooked on your brand for the long term. Loyal clients will appreciate the gesture from receiving the gift, and it will help to keep your brand name firmly at the front of their minds. Free gifts also show that you’re committed to building relationships with customers.

Versatile options

The beauty of offering promotional gifts is that you don’t necessarily need to blow your marketing budget to create the desired effect. There are lots of different promotional ideas to choose from, to reflect how much you want to spend. In fact, you could find the costs are quickly offset by the many benefits to be gained from offering free gifts.


Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.