The education world is a highly competitive one, particularly in today’s market, and schools increasingly have to promote themselves to students and parents using professional marketing and communication methods in order to succeed.

With marketing for schools a growing field, what ideas can your educational institution employ to position itself firmly within the target market’s minds? Here are some top techniques to try as part of your broader school marketing strategy.

Get your promotional materials right

There are plenty of excellent promotional products for schools which can be used for handouts and enticements at open evenings and awareness events, recruitment occasions and informational sessions. Promotional products for schools are also ideal for direct mailing campaigns, and our customers tend to like branded pens, post-it notes, notepads, bags or other educationally relevant promos which have a practical use – whilst displaying school branding. These items also work well for ongoing brand awareness, as well as for recruitment activities.

Get your branding right

School branding is a specialist field of its own, so use a graphic designer or agency with experience in the field who can refine (or re-design) your logo so that it is of professional quality and ready to use across all of your visual materials. Once defined, you can then correctly brand everything with your brand colours, image style, graphics and other brand elements to produce highly professional materials.

Create a superb prospectus

School prospectus design is key, so again, invest in the design support that you need to produce a print and digital prospectus as well as any mini supporting guides which are needed. Get assistance with copywriting as required and use a photographer for ‘real’ images of the school and its pupils, capturing image use consents from parents as part of your data protection policy. Although digital prospectuses are common, it makes sense to have print versions too which parents often prefer to browse through at leisure. These can also be mailed or distributed at events, and larger print runs attract a far more competitive unit cost.

To find out more about how Portako can help you with your school marketing print solutions and promotional products, please contact our friendly team today who will be delighted to assist.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

 

 

 

When it comes to informing potential students about the benefits of attending your establishment, there is no more effective tool than a printed school prospectus. The competition to present the most appealing and impressive prospectus is high, and you’ll want to do all you can to ensure your next school prospectus design shines in comparison to the competition.

With this in mind, we’ve gathered the four essential considerations that you must get right to ensure you design the prospectus that wins over the highest number of potential students for the next academic year.

Make an impact with engaging imagery

A picture is worth 1,000 words, and your prospectus provides you with the opportunity to present prospective students with images that help them to imagine how it would feel to attend your school, college or university. It is of vital importance that the photographs you present show real students, facilities and members of staff, and that all are shown in the best possible light. You might consider hiring a professional photographer for a day during the academic year, so that they can walk around the grounds and capture some high-quality shots that can go on your prospectus, and perhaps your website too.

Use consistent and attractive branding

Try to combine your superb photographs with a design that really matches the colour palette of your establishment. This will make your marketing literature instantly recognisable. Include the crest/emblem of your establishment, strategically placed around the prospectus to keep it in the reader’s mind.

Consider final presentation

If you want to be as impressive as possible, you might want to consider presenting it in a classy folder that complements the prospectus design. This way, you can also include extra compartments for additional literature and forms, to produce a complete induction package.

Always use professional printing

Print enables the reader to have something they can touch and feel, and is generally considered more trustworthy than digital content. To make your branded, printed prospectus look professional, you’ll want to take advantage of the glossy paper and expert finishes a professional print company can offer. With high quality school prospectus printing, you will look most professional and provide potential students with digestible pages of print that they can easily refer back to.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

Once you’ve decided on your school prospectus design, you’ll need to work out the best way to distribute it, considering which method will have the biggest impact by reaching the largest pool of potential students. Below, we’ve collected a list of things to consider when deciding on your distribution strategy:

Prospectus distribution timing

The time of year that you plan on releasing your school prospectus can drastically affect how well it’s received. Try researching when students and parents in your area are most likely to be receptive to your prospectus, taking into account the fact that prospective students are recommended to prepare for the upcoming academic school year in June.

Advertise your school prospectus on social media

This is the perfect place to tell potential students that they can order a prospectus from your institution quickly and easily online. Be sure to advertise this fact regularly on your pages.

Make your prospectus available digitally

Although a lot of students still prefer having a printed version of a school’s prospectus, it’s important to provide quick and easy access to a digital version. This way, all markets are covered, and you can cut down on costs and reach more potential students.

Hand your prospectuses out to students on your open day

It’s a good idea to have someone handing out your school’s prospectus at your open day. This way, you can make sure your prospectuses are going directly into the hands of students and parents.

Consider a personalised school prospectus

Consider sending potential students personalised prospectuses. Not only will this specifically target students using data that you have supplied, but it will also save you money in distribution costs by cutting down on the amount of paper used (it’s more environmentally-friendly, too). With a personalised prospectus, you can ensure that you are only sending students information on the courses that interest them.

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations, schools and colleges to buy print and promotional products and save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

If you’re running a school, marketing has to be near the top of your priorities. High-quality creative school marketing can help you to find ways for your students to show off their pride in the school, boost their engagement and attract parents to sign their children up with you.

Whatever your school type, customised marketing materials, such as promotional products for schools, can play a huge part in building school spirit and establishing a good reputation in the community. So how can you harness the power of creative marketing? Here are five top ideas.

Customised school polo shirts

Creating a a polo shirt or t-shirt that displays the name and logo of your school is an effective way to boost student engagement by strengthening their identification with the school. The t-shirts can be tailored to carry any message you wish to display, and by asking your students to wear them during certain events – such as sports or arts days – and sharing pictures through social media, you can both help to raise the profile of your school and to create a sense of pride in the establishment among your students.

School event banners

Well-designed banners can be an excellent way of promoting school events, from sports days to student open days. The banners can be tailored to communicate a unique message and by placing them prominently, both inside and outside the school, they will grab the attention of students and parents. It can also be a good idea to involve the students in designing the banners, helping them to become involved in the school marketing process.

Branded school bags for students

Tote bags are an easily-customisable item that can serve as a useful marketing tool. By coming up with a striking tote bag logo or message, and giving bags to your students, you can not only help them with carrying their day to day school items, you can also help to spread the word about your school and increase positive exposure.

Print branded school stickers

Most children love stickers and offering a range of cool, eye-catching stickers featuring appropriate school-related images and messages can help you to build engagement and pride amongst your students. The stickers can be used to promote the school or various school events and students can use them on their stationery, bags and bikes, helping to raise awareness of the school in the local community.

Design and print a school prospectus

One of the most important marketing tools a school can develop is through its portfolio. A quality school prospectus design can create a strong first impression among parents and is a calling card, PR campaign and catalogue all in one. An innovative, high-quality prospectus that is full of relevant information and beautiful pictures of your school can do wonders for its image, and pay dividends in terms of good publicity and school application rates.

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

So you think you’ve achieved the perfect school prospectus design – it includes all the reasons why a student should enrol in your school and is packed with impactful images. But your prospectus printing might fall short of achieving your objectives without an effective call to action.

We live in a world where digital content has seen increased usage. But despite the convenience of relaying information online, there are still benefits of creating a physical prospectus or brochure which digital content cannot replicate. However, if there is one thing which a hard copy prospectus can learn from its digital cousin, it is that a call to action is crucial. The fact that a parent or prospective student cannot simply click a mouse to contact you, or find out information, means that your call to action is even more important. It must spell out the key steps to take in order to register interest in a school or ask for more information, be that going online, sending an email, or making a phone call.

Now let’s look at some of the options available for including a call to action within a school prospectus:

Direct prospectus readers to a website landing page

If a parent or pupil is keen on your school after reading your prospectus, it is likely that they will want more information or have questions. You can direct them to a particular landing page online, usually your website, and from there present them with an FAQ section or provide further details for direct contact.

All landing pages should have a web form

Data capture is very important for your marketing aims, so make sure you have all the details you need by inviting prospectus readers to go online and fill out a web form to register their interest.

Use a QR code for quick online redirection

A great way to take a reader straight to the online destination you want them in is to give them a QR code, which simply requires a scan using a smartphone to take them directly to the web page of your choice.

Always include an easy to find telephone number

If you have a team which is ready to speak with pupils or parents over the phone, then it might be that the best way to answer any questions they may have, or understand what they are looking for, is to speak to them directly. For this reason, a clearly marked telephone number, with information on availability, can be the most effective call to action.

So those are some ideas for a call to action in your school brochure design – you could be missing out on potential pupils without one!

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

School prospectuses are absolutely vital tools in ensuring that children and parents alike are convinced of an institution’s suitability and dedication as a place of learning. Indeed, while open days and visits are inevitably a significant part of the decision-making process, prospectuses provide concrete, lasting evidence of a school’s calibre. In this way, it is essential that these documents are formatted in a logical, accessible and aesthetically pleasing way.

The size of your school prospectus

One of the first things to consider is the size of the prospectus: anything too big and it will be an encumbrance to parents, increasing the likelihood of them leaving it behind; anything too small, and important content within the booklet is more likely to be overlooked or simply forgotten. A safe bet for most school brochures is to opt for a size that adheres to A4 dimensions, or thereabouts. This allows lots of important information to be included in an easily transportable document.

The print  finish can add professionalism and durability

Another thing to think about is the overall finish and texture of your prospectus. While this might seem ostensibly insignificant or frivolous, it can have a bearing on how professional the finished product looks, and thereby affect how professional the institution is made to seem. This is not to say that there is one way to appear professional, however. Glossy, matt or silk finishes are all very viable options, and it may ultimately come down to personal aesthetic preference which texture you opt for. This can also extend to different lamination techniques, which can affect how durable the prospectus is. Indeed, having a tough and shiny prospectus can be a great option when lots of excited kids are involved.

Put thought into the content and execution

Finally, it may also be worth thinking about using tabs and colour coded sections in your prospectus, to allow for easy navigation around the booklet. Indeed, those with a particular interest in the science department, for example, may find a tab dedicated to the subject very useful. Adding in these extra touches can also make the prospectus look even more aesthetically pleasing, and show parents that real thought has been put into its execution.

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

If you thought school prospectus printing came down to just choosing between A4 and A5, think again. It might be said that the hardest part of school marketing is to get the content right, but there are still some decisions to make before you order your first batch of brochures. In this blog, we take a look at some of the options which are available when printing a school prospectus.

Settle on a size of your prospectus

The layout of your brochure – that is, whether you opt for A4 or A5, and whether the shape is portrait or landscape – should be decided early on in the design process. That’s because the amount of content you produce, and how you set it out, will be dictated by the space you have to fill.

Choose a prospectus printing method

When deciding on your educational printing services, a key element which is sometimes overlooked is the printing method itself. This can have implications for quality, speed and cost. Here are some of the typical methods open to you:

Sheet Fed Litho

This is a budget-friendly option which uses recycled paper, so you can also give your sustainability credentials a boost. If you need to order a large run, sheet fed litho could be a good choice.

Web offset

Another good choice for large orders, web offset uses paper stocks which are marginally more limited, but can still do the job.

Digital Printing

Digital printing is the quickest method available to you, and is also suitable for small runs. If you have a template and need to see a hard copy of the design, or are falling behind with your deadlines, then digital could be the way to go.

Don’t forget the binding!

Is your brochure going to be used as part of a ring binder? Does it need to stand the test of time, as well as possible transportation over long distances? These are all things to consider when choosing your binding. You could choose saddle stitching, which is known as a cost-effective solution, or for the purpose of ring binders, loop wiring may work well. For a traditional square spine, use perfect binding.

Above all, work with an educational printing services provider who stands ready to offer you a consultancy on the best methods for you, and can provide discounted rates for large orders.

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.

The market for education is, as it has been for many years, incredibly crowded. If you’re seeking to attract the right candidates of the right quality, an effective school marketing strategy is a must. This strategy needs to be focused and well defined, in order to help you get the results you want and in the time you need them. Before you start writing, here are the essential ingredients of what makes a successful school marketing strategy.

Layout your marketing goals

Rather than just getting to work and throwing ideas around, you and your team need to understand exactly what you are aiming to achieve and why. Though it may sound simple, such as “attract 300 students next year”, “hand out 1,000 school prospectuses” or “have 2,000 students at this year’s fare”, having these goals written down then influences each step you will take.

Decide what resources your school marketing strategy needs

It is crucial that early on in any marketing campaign, you get a firm grip on what you’re going to need in order to reach your targets. This means looking at what promotional products you will need, how many people you need to assist and ultimately what budget all of this will require. Important products such as the school prospectuses need to be designed and printed to a very high standard in order to send out the right message; so, though you should keep an eye on budget, you need to be sure to allocate enough resources early on. Once decided, keep a firm eye on all spending along the way.

Include other school staff in the marketing plan

A successful school marketing strategy is only a success with the involvement of a number of people all working towards a common goal. This means that you should hear the ideas and expertise from any faculty involved in the campaign.

Get the execution right

Once your strategy is decided, be sure that everyone is focused on achieving their goals and targets by the given dates. On the day of any exhibits or open days, put your preparation into place and focus on doing what you have spent weeks and months aiming to achieve.

Asses your marketing results

It’s vital that you remember that next year you will need to go through the same process and so this year’s strategy is a great place to make mistakes and learn from them. Keep notes in a diary of what went well this time around, as well as what you could do better next year. There is always room for improvement.

As mentioned, any successful school marketing strategy requires you to incorporate a number of promotional products, which serve as a practical reminder of your school to prospective students. At Portako, one of our services is offering educational printing services, in order to help schools better promote themselves and provide the right branded products that get the job done. To discuss the products we have available, and to better assist you with your school marketing strategy, get in contact with us today.

School Prospectus Design Guide – Free Download

prospectus design

Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.

Click through to our Education Marketing page to download your free guide.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.