Once you’ve decided on your school prospectus design, you’ll need to work out the best way to distribute it, considering which method will have the biggest impact by reaching the largest pool of potential students. Below, we’ve collected a list of things to consider when deciding on your distribution strategy:
Prospectus distribution timing
The time of year that you plan on releasing your school prospectus can drastically affect how well it’s received. Try researching when students and parents in your area are most likely to be receptive to your prospectus, taking into account the fact that prospective students are recommended to prepare for the upcoming academic school year in June.
Advertise your school prospectus on social media
This is the perfect place to tell potential students that they can order a prospectus from your institution quickly and easily online. Be sure to advertise this fact regularly on your pages.
Make your prospectus available digitally
Although a lot of students still prefer having a printed version of a school’s prospectus, it’s important to provide quick and easy access to a digital version. This way, all markets are covered, and you can cut down on costs and reach more potential students.
Hand your prospectuses out to students on your open day
It’s a good idea to have someone handing out your school’s prospectus at your open day. This way, you can make sure your prospectuses are going directly into the hands of students and parents.
Consider a personalised school prospectus
Consider sending potential students personalised prospectuses. Not only will this specifically target students using data that you have supplied, but it will also save you money in distribution costs by cutting down on the amount of paper used (it’s more environmentally-friendly, too). With a personalised prospectus, you can ensure that you are only sending students information on the courses that interest them.
School Prospectus Design Guide – Free Download
Our experience if working with the education sector, and in particular with schools, means we have a real understanding of your marketing needs. Our design team have producing print literature for many years and have put together a free school prospectus design guide. This includes design and content considerations, and suggested ideas for printing and binding.
Click through to our Education Marketing page to download your free guide.
Welcome to Portako
Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.
We help organisations, schools and colleges to buy print and promotional products and save both time and money with our professional managed print services.
For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.