Successful trade show marketing – Use a print management service

When you’re planning your marketing for events, exhibitions and trade shows, there’s a lot to consider. You need to ensure that your marketing materials are printed within budget, properly branded, eye-catching, and fully suited to the type of event you are attending, and to the customers you are hoping to attract. And that’s where a print management service can make all the difference.

What is a print management service?

With a good brief on your upcoming event from your marketing department, a professional print management company can look at a range of different print suppliers to find you the best options and printing techniques for what you want, and the best price to suit your budget.

Once you hand over your brief and agree what you want, you don’t need to lift a finger. Your print management company will do everything from design to delivery.

Why use a print management company for tradeshow marketing?

When you’re planning for an event, your ‘to do’ list can seem never ending, especially if you’ve never done an event before, and using a print management service can take your marketing materials and even parts of your stand completely off your list and save you a whole lot of stress.

A great print management company can help you with everything from your large scale booth graphics and signage to your direct marketing materials, such as flyers, business cards and brochures, and help you with your promo items, such as mugs, pens and USB sticks.

Download our free trade show planning checklist

Having one company deal with everything ensures you’ll get a consistent look and feel across all of your marketing items, from your stand to that mug you give away that’ll stay on your potential customer’s desk and promo your company for years. And you’ll save time and a lot of hassle as you don’t have to manage multiple companies, each providing a different part of your event printing.

Print management companies are highly experienced in helping with event collateral, and they know how to get the best results for your money. A consultation with a printing expert can bring you far better results and more options than you’d get by brainstorming in-house.

Print managers also have an excellent understanding of branding and the range of options on offer to make your brand pop compared to the rest of the event exhibitors. They’re ideas people, offering an outside perspective on what you can do to really stand out.

Free Trade Show Planning Checklist

We recently created a great free resource for anyone currently planning to trade show or exhibtion stand. You can download it here.

Welcome to Portako

Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.

We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.

For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.