Exhibiting at a tradeshow can be exhilarating, effective – and expensive. Whilst a tradeshow booth offers incredible opportunities to build customer relationships and brand awareness while showcasing your products and services, getting the best RoI from your booth takes careful planning. Get your event marketing strategy right, however, and your tradeshow experience will pay huge dividends.
Marketing at tradeshows – set your goals
You’re unlikely to get the best out of your tradeshow marketing experience if you don’t take the opportunity to set your goals beforehand. Are you aiming to increase brand recognition or to generate sales? Or do you want to capture leads and expand your marketing database? Whatever your strategy, it pays to do some preparatory research into the right shows to attend, to see if they’re a good fit for your business.
Always start the promotion before the tradeshow date
Generating some social media buzz beforehand is a great way to build your tradeshow presence. Using a high-quality promotional product as a free gift or competition prize that you can tweet and post about is a savvy way to attract established and prospective customers to your booth. Translating social media buzz into real life buzz is critical to making your tradeshow experience a success.
Your tradeshow stand and graphics should look great
Put some time and effort into the look and design of your tradeshow booth, as customers are always attracted to appealing and approachable booths. A large format tradeshow banner should be eye-catching and visible against others that are advertising around you. This sign is one of your company’s critical visual assets, so make it count. You should also have a range of display options with tradeshow graphics that appeal to as wide an audience as possible, including flyers, pamphlets and even a tablet or HD screen.
Be inventive with your promotional products and giveaways
Think outside the box with your promotional products. High-quality, useful and attractive items will get attention but don’t give them away for free. Instead, make sure that you use a technological gadget or branded backpack as an instrument for lead capture – and don’t forget a promotional pen so they can fill out your sign up sheet.
Always follow up your leads and enquiries
The most effective way to measure your tradeshow success is by following up on the leads you’ve captured and nurturing the new relationships you began to develop at the show. At Portako we offer managed print solutions so we can help you take care of your large format printing, tradeshow graphics and promotional products so you’re free to network and make your tradeshow marketing a success.
Welcome to Portako
Based in Surrey, Portako was established in 2011 with the objective of helping time-limited professionals source their marketing literature and promotional products as efficiently as possible.
We help organisations who regularly buy print and promotional products save both time and money with our professional managed print services.
For more information please visit our home page, or call us any time on 020 8391 3002, and we’ll be absolutely delighted to help you.